For main publication titles, the ASG recommends using title case. This calls for an initial capital letter on each main word in the title.
For subtitles, we recommend sentence case. This gives due prominence to the main title and reduces the amount of capitalisation for any secondary text that follows.
As the ASG entry on headings outlines, we recommend sentence case rather than title case for the headings within a publication. This includes the headings for major sections such as chapters.
Where a major heading is formatted in 2 parts with a colon, apply the heading style of sentence case to it. This means that the initial word after the colon does not take a capital because it is part of a heading and is not a subtitle.
