Quote marks ‘ ’ “ ”

Quote marks commonly indicate a direct quote of someone’s spoken or written words. But you can also use them to reference parts of a text and to mark technical or unusual expressions.

Australian practice is to use single quote marks in the corporate and public sectors. However, you might need double marks if you’re writing for the media or putting a quote within a quote.

Direct quotes

Use single quote marks for basic quotes in most contexts, but double quotes for the media

The auditor cited ‘2 examples where ... we need to correct the accounts’.

In most Australian contexts, use single quote marks to quote spoken or written words verbatim. Avoid quotes if you’re paraphrasing the words. (Of course, if your paraphrase is very close to the actual text, you are better off citing it verbatim than plagiarising it.)

The main exception to single quote marks is the media and some publishing houses, which in Australia use double quote marks. So if you’re writing a text for the media, such as a press release, you are better off formatting it in line with what they prefer.

In either case, put the quote marks:

  • outside other punctuation, if it’s part of the original quote
  • inside other punctuation, if it’s part of the surrounding sentence.

However, always put the final full stop after the closing quote mark, unless the quoted material stands alone as a full sentence.

‘Complaints are up by 18% this quarter,’ said the manager. ‘What on earth is going on?’

The business analyst argued, ‘We must press ahead with all 3 projects.’

‘What did he mean’, asked the intern, ‘when he said that we all must tighten our belts?’

If you need to show a quote within a quote, use double quote marks inside the single ones.

Wendy noted, ‘The boss told me on Friday, “The delays have cost around $20,000 already”.’

Chapter, article and web page titles

Use single quote marks to set these off from the main publication title

We explain why urgent action is required in ‘The case for change’.

If you need to refer to part of a text that doesn’t have a numeric reference, such as an unnumbered chapter, put single quote marks around the title and use sentence case.

Use the same style for the titles of:

  • articles in periodicals
  • individual web pages on a site.

We discuss these issues under ‘Strategic direction 7: findings and recommendations’ on page 42.

The Bluefin Bay Herald made its ‘Bushfire live blog’ and related coverage free to access.

Please see the ‘Community consultation’ page on our website to learn more.

Technical or unusual expressions
Use single quote marks around words or phrases your readers might not be familiar with
‘Time-division multiplexing’ means doing many tasks at once.

Use single quote marks around:

  • technical terms in a non-technical text
  • unusual or recently coined expressions.

These will signal to the reader that the word or phrase is likely to be unfamiliar to them. Just don’t forget to explain it in your text or your reader may be left wondering.

‘Cost disease’ affects sectors that struggle to balance wage growth with productivity growth.

A ‘babymoon’ is a break you take before having a baby.

Be careful and judicious in your use of these, as ‘scare quotes’ can look sarcastic or critical.

The proposal argued that option 2 would achieve ‘fair value’ against our benchmark.

Of course, if your purpose is to undermine a statement, quote marks can oblige. This is the ‘so-called’ function of scare quotes, because you could drop that expression immediately before the term highlighted. 

The [so-called] ‘fair value’ offered by this proposal included a price 4 times higher than the current market rate.

Shortened forms in brackets
Avoid quote marks for abbreviations inside brackets
Please respond to this request for tender (RFT) by Friday.

Acronyms, initialisms and other short forms that are already inside brackets don't need quote marks as well.

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