The Norman invasion made Latinate French the language of the ruling classes. English ended up with both Latin and English words for many of the same concepts.
While this greatly enriched our language, a Latinate alternative is often longer, more complex and less common to the general population. Government and business turn to these terms to sound impressive, but this can come at the expense of readability and efficiency.
Prefer English words over their Latinate equivalents, especially if you’re writing for the public. Of course, if a Latinate term has no equivalent in English, that's perfectly fine. But don't dress up your style when the content doesn't demand it.
